Music Video Treatment

Sweet but Psycho Music Video Treatment

Genre: Paranoid fiction, dance music, conventions of pop and Realism

Duration: 3 mins

Target Audience: 16+ AB demographic male and female, mainly female though as the narrative reflects conventions appealing to women

Rationale: I wanted to create an interesting narrative that promotes my artist and conveys modern anxieties about the mistreatment of relationships in the 21^st century

Synopsis: A girl who thinks she is in a comfortable relationship finds out her loved one has broken her trust and gone behind her back to cheat on her. Not knowing how to cope with the heartbreak she turns into a psycho and plots to kill the one she once loved, getting her own back and finding her sweet revenge, meaning her partner is married to her forever in her death.

Budget: This is a low budget music video so I have been careful about keeping it as cheap as possible. Sets have been free and actors are working for experience and are unpaid.